FreeStyle Libre - Print

From concept to market research to final execution, the launch of FreeStyle Libre changed the landscape of glucose monitoring forever. ‘No More Fingersticks’ and ‘Freedom’ were the global key takeaways and YOU CAN DO IT WITHOUT LANCETS was the winning headline. With imagery that speaks to the diabetes patient and a headline that has flexibility across markets and patient types, this campaign was the rare idea that stayed in the market years after launch.